There is a lot of font variation in this design but it really works to create a unique style. The reason that it works so well is that each line of type lines up perfectly inside the dotted lines that seem to be the same size for each category. The stylized font used for COLD BEVERAGES has a nice black and white variation to it as well to go with the rest of the design and helps to get rid of the stark contrast that bold black has on top of white.
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