Typography
Friday, May 2, 2014
Restaurant Menu
This seems like another very expensive restaurant menu design. The small type right in the middle of the page really communicates a more upscale feeling. It seems like a pretty standard way to display the information with the bolded menu items and the unbold descriptions, the categories spaced just above them in all caps to show importance and organization. Overall the negative space is the unique thing about this design because there is so much of it.
Happy Sushi
The font choices of this design really work. The typewriter looking font has a playful nature and goes along well with the other serif fonts on the rest of the page. The bold all caps headlines are really working for the design and having the bold menu items with unbold descriptions breaks up the information and keeps it easy to read and adds variation to the page.
Upscale Menu Design
So the first thing I think of when I see this menu is the word expensive. The small type really communicates that to me as well as the negative space and the simple black on white. The delicate narrow lines at the top and bottom really help to break up the space in a nice way as well. Overall there's not much to this design typography wise, they may have been able to make the bolded items a little bigger to give it a little more hierarchy or variety but otherwise it works.
Amala Thai
I love this thai menu. The colors are amazing and really communicates freshness as well as natural which is also suggested by the leaf designs. The tracking of the menu items to line up into a perfect box down the middle looks great. The font choice with all caps and sans serif is very easy to read, which is especially important in a design that the tracking is so extreme in tightness and space. The script font on the logo really compliments the leaf designs and adds a nice variety against the bold simple font used on the rest of the page. Overall a beautiful design.
Sushi Daily Menu
The design of this menu suggests to me that the restaurant is modern but not too upscale. The basic looking sans serif font is very simple and easy to read, Having the word sushi line up perfectly with the horizantal word accross the page really gives a nice look and doesn't take away from the negative space of the overall design because of its light colors.
The Grill Co.
This menu design has a very fun and playful style to it. the various fonts used really go together because of the alignment and the fact that they sort of alternate between bold and thin in a balanced manner. The way the type is arranged really gives a modern look to the whole design.
Bella Notte
This is a pretty interesting look for a menu. The thing that drew me to this one was the boxes on the left page that go in from different sides. I think this really works for this design because it shows the colors of the wine as well as separates the small amount of type into clear and understandable categories in a neat and organized way. The font choice for MAIN DISHES looks very appropriate for the design and gives a more formal look to the design.
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